![]() The prominent arch with Babylonian images will be converted to a modern take on Art Deco style inspired by the upward beams of klieg lights once common at Hollywood movie premieres. Griffith’s 1916 movie “Intolerance” and other thematic elements will be removed to simplify the design and give the center a sense of “timeless” 21st century modernism, the developers said. ![]() The giant white elephants referencing the Babylon set of D.W. The plan calls for a simplified facade and color scheme, more navigable layout, lush landscaping, new art pieces and expanded outdoor space to provide more opportunities to dine and linger. “What we did was an editing job to recast this into a 21st century development.”Ĭhanges to the center will be both structural and cosmetic. Hollywood & Highland needs to “pivot and transform away from being a hub of transaction to a hub of culture,” said architect David Glover of Gensler, who is in charge of the redesign. Many shopping centers were already struggling before the pandemic hit, Parton said, and the financial crisis will only hasten the downward trend as people increasingly shop online and look to malls more for fun experiences than simple purchases of clothes and other goods. ![]() That’s about a third of the mall’s total space, and Gaw said the amount converted to offices could end up being be as much as half of the property. Underutilized retail and event space on the top two floors will be converted to offices, he said. One of the center’s challenges is its five-story height, said Stenn Parton, chief retail officer at DJM. The Dolby Theatre of Academy Awards fame and adjacent Loews Hollywood Hotel were not included in the transaction. ![]() The seller was Los Angeles developer CIM Group. Gaw Capital USA bought Hollywood & Highland last year for $325 million with DJM Capital Partners Inc., a San Jose private real estate equity and development firm that rehabilitates troubled properties. ![]()
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